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Friendship Day (also known as International Friendship Day or Friend's Day) is a day in several countries for celebrating friendship. It was initially promoted by the greeting card industry; evidence from social networking sites shows a revival of interest in Friendship Day that may have grown with the spread of the internet, particularly in India, Bangladesh, and Malaysia. Mobile phones, digital communication and social media have contributed to popularize the custom. Those who promote the day in South Asia attribute the tradition of dedicating a day in honour of friends to have originated in the United States in 1935.

Friendship day was first proposed in Paraguay in 1958 by Joyce Hall. It was a holiday involving the celebration of friendships through a global holiday. The original Date Of Celebration was 2 August, though it has since been moved to 7 August due to de-synchronization in the United States-

In honor of Friendship Day in 1998, Nane Annan, wife of UN Secretary-General Kofi Annan, named Winnie the Pooh as the world's Ambassador of Friendship at the United Nations. The event was co-sponsored by the U.N. Department of Public Information and Disney Enterprises, and was co-hosted by Kathy Lee Gifford.ù

The idea of a Global Friendship Day was first proposed on 20 July 1958, by Dr. Ramon Artemio Bracho during a dinner with friends in Puerto Pinasco, a town on the River Paraguay about 200 miles north of Asuncion, Paraguay.

During said meeting, the World Friendship Crusade was born. The World Friendship Crusade is a foundation that promotes friendship and fellowship among all human beings, regardless of race, colour or religion. Since then, 30 July has been ferverently celebrated as Friendship Day in Paraguay every year and has also been adopted by several other countries.ù

The World Friendship Crusade has lobbied the United Nations for several years to recognise 30 July as World Friendship Day and finally in 2011, the General Assembly of the United Nations decided to designate 30 July as the International Day of Friendship; and would proceed to invite all the Member States to observe the International Day of Friendship in accordance with the culture and customs of their local, national and regional communities, including through education and public awareness-raising activities.ù

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